The Typography Poster project challenged me to rebrand Lollapalooza with a fresh, modern aesthetic, using typography as the central design element. I designed an 11 × 17-inch poster in Adobe Illustrator, incorporating bold typography that captured the festival’s energetic atmosphere. I selected the typefaces Owners and Anisette, ensuring they complemented each other in both function and style. The design focused on hierarchy, contrast, and scale, with typography serving as both text and graphic element to reinforce readability and excitement. This project refined my skills in typographic composition, helping me create a visually engaging promotional piece.